Description
课程须知
初赛形式:纸质客观题考试,时长 60 分钟。采用答题卡和机器阅卷。在 FBLA 指定的省会城市或就近城市考场进行考试,考试场地将提前通知并由 FBLA 官方监考。
课时:每个类目共15小时,根据学生的参加的类目进行
授课班型:3-6班
辅导大纲
1.Sports & Entertainment 类目辅导大纲
Key Topics | Allocated Time (hours) |
Sports and Entertainment Marketing | 2 |
Facility and Event Management | 1 |
HR Management | 1 |
Promotion, Ads and Sponsorship for Sports and Entertainment Industry | 1 |
Financing and Economic Input | 2 |
Planning, Distribution, Marketing, Pricing, and selling sports and entertainment events | 2 |
Sports Law | 1 |
Communication in Sports and Entertainment | |
Ethics | 2 |
Licensing | |
Sports Governance | |
Leadership and Managing Groups and Teams in the Sports and Entertainment Industry | 1 |
Management Strategies and strategic planning tools | 2 |
2.Marketing Track 辅导大纲
Key Topics | Allocated Time (hours) |
Basic Marketing Concepts | 3 |
Marketing Information, Research and Planning | |
Product | 1 |
Price & Place | 1.5 |
Promotion and Selling | 1.5 |
Economics and Business | 1 |
Legal, Ethical and Social Issues | 1 |
Review / Q&A | 1 |
3.BFP Track辅导大纲
Key Topics | Allocated Time (hours) |
Business Plan Basics | 2 |
Business Description | |
Operation and Management | 1 |
HR Management in Business Plan | 1 |
Marketing & Sales in Business Plan | 2 |
Financial Institution and Loans, Insurance | 1 |
Accounting and Taxation | 1 |
Financial Forecast | 2 |
4.BP Track辅导大纲
Key Topics | Allocated Time (hours) |
Business Plan Basics | 2 |
Business Description | |
External & Internal Analysis | 1 |
HR Management in Business Plan | 1 |
Marketing & Sales in Business Plan | 2 |
Operation in Business Plan | 1 |
Finance and Accounting in Business Plan | 2 |
Review / Q&A | 1 |