大学生商赛通用课程
翰林大学生商赛课程旨在帮助学生了解商业竞赛的基础知识和技能，从而提高其参赛的能力。课程内容包括如何分析商业问题、制定商业计划、营销策略、财务管理、商业模式创新等方面的知识，并通过案例研究和团队合作来加强实践操作能力。同时，该课程还将引导学生通过市场调研、客户需求分析、竞争对手分析等方法，培养他们的商业头脑和创新思维，为未来的创业和职业发展打下坚实的基础。
- 课时：30小时
Product Details
一、课程大纲
1、Desk Research
- Different ways to conduct research
- Finding private information
2、Storyline structure
- Basic structure for case competition
- Logic structure
3、Storyline building
- Pyramid structure
- Good storyline vs Bad storyline
4、Financial Analysis
- Financial accounting basics
- Fundamental analysis
5、Brainstorm session
- Applying analytical models
- Feasibility check
6、Student research discussion
- Industry, market, consumer, business model
- In-class discussion
7、Student research discussion
- Organization structure, marketing plan, financial projection
- In-class discussion
8、PPT/reporting training
- Basic slide structure training
- How to leverage ppt tools
9、PPT/reporting training
- PPT review and enhancement
- Written communication enhancement
10、1st draft review and analysis
11、Case competition presentation
- Develop outline
- Role play practice
12、Case competition presentation
- Q&A preparation
- Presentation mock
13、Final draft review and analysis
14、TBD based on student situation
15、TBD based on student situation
二、导师介绍
Michael导师
曾先后就职于奥玮咨询纽约和上海办公室，任高级项目经理，曾斩获中美两地多家顶级咨询公司全职offer，商赛经验丰富，面试过100+候选人，VOYAGE联合创始人，对于咨询领域求职拥有丰富经验。
辅导2018级奥纬商赛冠军团队
毕业于CMU 计算机专业
擅长咨询等行业的简历重塑、case 框架辅导、mock interview等等
辅导学员拿到MBB、奥玮、oc&c等Tier1、Tier2咨询公司的实习、全职offer
