Reasons Why Firms Grow
| Owners/Shareholders/Managers desire to run a large business & continually seek to grow it | Owners/shareholders desire for higher levels of profit | Desire for stronger market power (monopoly) so as to increase profits |
| Desire to reduce costs by benefitting from economies of scale | Growth provides opportunities for product diversification | Larger firms often have easier access to finance |
Reasons Why Small Firms Exist
| They offer a more personalised service & focus on building relationships with their customers | Unable to access finance for expansion | They provide a product that is in a niche market - smaller market size but can be very profitable |
| Many small firms operate in mass markets with low barriers to entry | Rapid growth can cause diseconomies of scale which can be difficult to deal with & so many owners choose to avoid these | Owners goal is not profit maximisation but rather an acceptable quality of life (satisficing) |
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