In recent months, the price of avocados has increased from £0.90 to £1.45. Bewdley Farm Shop in the Severn valley have sought to maximise their profits by increasing the quantity supplied to market. They have been able to increase sales from 110 units a week to 120 units a week. Calculate the PES of avocados and explain one reason for the value
Step 1: Calculate the % change in QS
Step 2: Calculate the % change in P
Step 3: Insert the above values in the PES formula
Step 4: Explain one reason for the value
The PES value of 0.15 indicates that avocados are very price inelastic in supply. Even with a significant increase in price, suppliers are unable to supply more likely due to the time it takes to grow additional avocados
When doing elasticity calculations make sure that your final answer is not expressed as a percentage. This is a common error and loses marks.
The Values of PES Vary From 0 To Infinity (∞) & They Are Classified As Follows
Value | Name | Explanation |
0 | Perfectly Inelastic | The QS is completely unresponsive to a change in P (e.g. fixed number of seats in a theatre) |
0→1 | Relatively Inelastic | The %∆ in QS is less than proportional to the %∆ in P (e.g agricultural products) |
1→ ∞ | Relatively Elastic | The %∆ in QS is more than proportional to the %∆ in P (e.g t-shirts) |
∞ | Perfectly Elastic | The %∆ in QS will fall to zero with any %∆ in P. However, supply is unlimited at a particular price. This is a very theoretical scenario but is evident when examining international trade diagrams |
Many students confuse PES with PED and inadvertently answer questions using knowledge from PED. When faced with PES questions, tell yourself to think like a producer (and not a consumer!) and it will help you to stay focused on providing the correct answer.
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