学A-Level商务你必须要记住的六个核心商业原理

在学习A-Level商务的过程中，我们要时刻牢记并能灵活运用这6个核心商业原理
1. 变化

Change is the only constant. Exciting new enterprises are often created in response to economic, cultural or technological changes. Existing businesses must adapt to change if they are to survive and grow.

变化是永恒存在的。公司的诞生很多时候都是由于经济，文化，和技术发生了变化。公司要想存在和发展，就必须要适应各种各样的变化。

2. 管理

Management is relevant to every person in a business. Good leadership, strong motivation in workers, effective systems and clear communication are hallmarks of successful businesses.

管理涉及到企业里的每一个人。优秀的领导力，有强大工作动力的员工，高效的机制和良好的沟通都是企业获得成功的重要因素。

3. 以客户为中心

Customer focus means a business will design and produce goods and services that people want to buy. Customers provide the revenue which sustains a business. Successful businesses really understand their customers and strive to provide products that their customers love.

企业得以存在和发展依靠的就是客户创造的营业额，所以企业必须要了解客户的需求，提供客户需要并喜爱的产品和服务。

4. 创新

Innovation enables a business to re-invent itself and stay ahead of the competition. The business world is dynamic and companies must seek to innovate through product development, more efficient processes and finding better ways ‘to do business’.

创新是一家公司保持强有力竞争力的有效途径。在不断变化的商业世界里，企业必须不断寻求创新，加强产品研发，提高管理流程的效率才能立于不败之地。

5. 创造价值

Creating value is the core reason why any organisation exists. Effective organisations aim to maximise stakeholder value. For most businesses this will be about maximising shareholder value, but social enterprises will also have other, non-financial, aims. Stakeholders also need to measure the value that is created.

创造价值是企业存在的最主要原因。有效经营的企业目的就是最大化所有利益相关者的价值。对于大多数企业来说，就是最大化股东利益，但一些社会型企业会制定一些其他的目标。所有的利益相关者都需要去估量一家企业创造了多少价值。

6. 战略

Strategy is about knowing where you are, where you want to get to and how you are going to get there. Managers need to think about, decide on and put into action major long term plans – such as buying another business, entering a new market or developing a new technology.

企业给自己清晰定位，制定发展目标以及具体的经营办法。管理者要制定企业的长期发展计划，比如购买另一家企业，进入新的市场或研发新的技术等。

来自凯伦思Alevel中心